Instructional design is an essential element in EnergyWright’s strategy. Each product is developed for kinesthetic/visual learners - individuals that learn best through hands-on practice, demonstrations, and physical activities. Students who are kinesthetic learners absorb information most effectively by carrying out a physical activity, rather than listening to a lecture, reading a book or merely watching a demonstration. Other hallmarks of an effective kinesthetic experience include varied activities during a class period such as manipulating items, simulations, role plays, and other methods that physically involve them in the learning process. EnergyWright’s multimedia training tools allow students to use a first-hand experience to test the theories that are being taught, and process concepts related to energy for better understanding.